Welcome to the Localbase company blog. This is where we will preview upcoming product releases, discuss product features, and share news and tips on how to enlist and empower friends, customers, and employees to talk about your brand and recommend your business.
But first our back story…
In 2009 we assembled a six-person team with one goal: to help small businesses leverage the social web to grow their businesses. At the time we did not anticipate building a referral rewards platform. Actually, we started with the simple concept of integrating “social” into a yellow page directory and then evolved into a gigantic “platform-as-a-service” (PaaS) that would allow distribution partners to offer Localbase-powered social media and social commerce capabilities on business websites; employee intranet and marketing campaign dashboards; social search functionality on local news sites; private social networks on member based organizational websites; and client branded mobile applications.
So instead of building simple business tools for the social web, we actually created a social web. A two-minute video summary of this monumental achievement can be viewed here. After more than a year of development, we decided we bit off more than we could chew. The company did not have the resources to support and market these services.
So we did what is called a “pivot.” The team decided to shelve everything it built and focus on a simple, scalable service that helps small businesses leverage the social web to grow their business. Oh wait, that’s what we set out to do in the first place.
The Localbase team is now on the verge of launching a referral marketing* system. Our April 2011 product release will allow businesses to establish and promote referral rewards used to motivate clients, friends, and employees to advocate their products and services. These advocates earn reward points for business referrals and the points are redeemed for gift cards at national retailers.
The team would like to thank our families, friends, and beta requesters who have been patiently awaiting the release of our platform. Soon the wait will be over.
* Referral Marketing is also known as viral marketing, word-of-mouth marketing, network marketing, social marketing, buzz marketing, and unmarketing.